top of page

Welcome to Beat the Heat

Beat the Heat was founded in 1992 by First Responders to help combat the problem of street racing and drunk driving. Today our organization has added distracted driving, community relations, and youth education to it mission. 

Our Program Includes

Drag Races  // Car Shows  // Youth Education // Non-Profit Fundraising  // Community Relations  // Much more...

In Memory Of

Jose Zeda

Jose born in Utuado, Puerto Rico Saturday, July 21, 1951 to the proud parents, Emilio and Anna Zeda. He was married to Sandy Zeda for nearly 40 years. His automotive business, Jose’s Rotary, has been a pillar along Highway 80, in Haughton, for 30 years. Jose had a passion for being the life of the party, drag racing for Beat the Heat, and hanging at home watching telenovela with Ricky and Lucy, his Yorkies. Jose was a member of Beat the Heat for 20+ years. He is survived by his sons Marcos and Jason, brother Mario and sister Lita. Jose never met a stranger.

World Finals Sponsors

To play, press and hold the enter key. To stop, release the enter key.

Meet Our Board


Brad Thompson


Gary Fitzgerald


Mike Carroll


bottom of page